Overview
App Tracking Partners are third-party attribution platforms that help track and measure mobile app user acquisition, engagement, and conversion events. Integrating an App Tracking Partner with CJ enables accurate tracking of app installs, in-app purchases, and other mobile conversion events across your affiliate program.
Supported App Tracking Partners
AppsFlyer
Enterprise advertisers with complex multi-channel programs who need deep analytics and a wide partner ecosystem.
- One of the largest partner integration networks available
- Advanced ROI analytics and LTV measurement
- Protect360 fraud protection suite
- Data clean room and privacy-preserving measurement tools
Branch
Advertisers focused on seamless deep linking and optimizing the full user journey from click to conversion.
- Industry-leading deep linking across all platforms
- Cross-platform attribution (web, app, email, ads)
- User journey visualization and funnel analytics
- Universal Ads support for broad channel coverage
Adjust
Advertisers looking for a balance of strong fraud prevention, clean reporting, and audience management.
- Comprehensive fraud prevention suite
- Audience builder for retargeting and suppression
- Real-time reporting and customizable dashboards
- GDPR and privacy-compliant data handling
Kochava
Advertisers who need omnichannel attribution, flexible postback configuration, and SmartLink-based install tracking across a large app portfolio.
- Two CJ postback templates for universal and legacy tracking links
- Privacy profiles for automated iOS ATT compliance
- SmartLinks for off-network install attribution and QR code campaigns
- Support for CJ vertical parameters and advanced action types
Singular
Advertisers who need a unified view of marketing ROI by combining attribution data with cost aggregation across all channels.
- Unified marketing analytics combining attribution and cost data
- Cross-channel ROI and ROAS measurement
- SKAdNetwork and privacy-first attribution support
- Granular fraud prevention and anomaly detection
TUNE
Advertisers looking for a flexible, partner-agnostic platform with strong campaign management and payout automation across mobile and web.
- Cross-channel attribution across mobile and web
- Automated partner payouts and commission management
- Customizable reporting and performance dashboards
- Fraud detection and traffic quality controls
Button
Retail and commerce advertisers focused on driving high-intent mobile purchases and maximizing cart conversions.
- Optimized mobile commerce and checkout experiences
- Incremental revenue measurement
- Publisher-friendly deep linking for affiliate partners
- Real-time performance insights
FAQ
Why do I need an App Tracking Partner instead of direct tracking?
App Tracking Partners provide a single integration that handles attribution across all your marketing channels, with built-in fraud protection and detailed analytics — saving you the complexity of building and maintaining direct tracking.
Key benefits:
- Universal attribution across all marketing channels
- Advanced fraud protection
- Simplified integration through one SDK
- Detailed analytics and reporting
- Cross-device user journey tracking
Which events can I track?
You can track any in-app event your App Tracking Partners supports, including app installs, user registrations, purchases, add-to-cart actions, content views, subscription activations, and custom events specific to your app.
Do I need separate integrations for iOS and Android?
No. While you'll implement the App Tracking Partner's SDK in both your iOS and Android apps, you typically configure one integration in CJ that handles both platforms. Each platform may require specific setup steps within your App Tracking Partner's account.
Will this affect my existing web tracking?
No. Mobile app tracking through an App Tracking Partner is completely separate from web-based tracking. Your existing web affiliate tracking will continue to function independently. All mobile app tracking will be through a separate Action/Type ID.
What data is shared with CJ?
Your App Tracking Partner sends only the specific conversion data you configure — such as anonymous device identifiers, event names and timestamps, order values and item details, and any custom parameters you define. Personal identifying information (PII) should never be passed to CJ.
Updated about 1 month ago