Finding your Path

This portal covers integration guides, API references, and tracking implementation for advertisers, publishers, and developers. Select your role below to find the right documentation track.

Advertiser

Set up conversion tracking and manage your CJ affiliate program.

Universal Tag and server-side tracking
Click ID capture and cookie implementation
New Orders API, Data File, and S2S postback
Restatements, cancellations, and product feeds

Publisher

Monetize your traffic through CJ and access advertiser data via API.

On-click and on-load tracking setup
Publisher parameters and attribution
Product Feed and Advertiser Lookup APIs
Link Search and Automated Offer Feed

Third-Party Developer

Build integrations, plugins, or connectors for the CJ platform.

eCommerce platform plugins (Shopify, WooCommerce)
Tag Manager integrations (GTM, Tealium)
Mobile Measurement Platform connectors
Tech Partner API and Promotional Properties API

Core Concepts

Foundational knowledge for every CJ integration

Click Events

Capture the CJ click ID (cjevent) and store it for conversion attribution.

Universal Tag

JavaScript tag for sitewide tracking — the starting point for every advertiser integration.

Concurrent Tracking

Layer a server-side backup alongside the Universal Tag for higher attribution rates.

App Tracking

Mobile Measurement Platform connectors for tracking app conversions through CJ.

Need help?

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