What is Concurrent Tracking

With the ongoing evolution of default browser privacy settings, deprecation of third-party cookies, and ongoing use of ad blockers, the ability to measure a marketing channel's true impact for an advertiser is at risk. To solve for this, the adoption of concurrent tracking with CJ will ensure the best measurement and insights from the channel.

Advertisers have the ability to opt for CJ tracking solutions that both run on the frontend and from backend in parallel for the same action event. Tracking the same event mitigates the risks of tracking loss without duplicating an action's impact on commissioning or reporting in CJ's platform.

Why Use Concurrent Tracking?

Resilient Measurement

Running two tracking methods in parallel ensures conversions are captured even when one fails due to ad blockers or cookie restrictions.

No Duplicate Commissioning

CJ automatically deduplicates concurrent events, so the same conversion is never commissioned twice and payouts stay accurate.

Flexible Implementation

Choose the server-side method that fits your stack: GraphQL API, Data File Import, or S2S Postback — all work alongside the Universal Tag.

More Accurate Attribution

Complete tracking data leads to more reliable attribution, stronger publisher performance reporting, and cleaner ROI insights.

Concurrent Tracking Methods

CJ offers three methods for submitting referred action events concurrently with the Universal Tag. Together they create a redundant tracking layer that captures conversions even when client-side tags are blocked, while CJ's automatic deduplication ensures no order is ever commissioned twice.

Advertiser Tracking API

GraphQL · Real-time

Submit referred action events server-side via CJ's GraphQL API. Best for advertisers who want full control over event submission, rich response handling, and real-time order management including restatements and cancellations.

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New Orders Data File Import

CSV · Batch

Batch import order data directly into CJ's platform on a scheduled basis. Best for advertisers reconciling large order volumes end-of-day or working from existing data warehouse exports without per-event API integration.

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Server-to-Server Postback

POST · Real-time

Send action event data from your server directly to CJ's servers via POST at the moment of conversion. Best for lightweight stacks that need real-time event delivery without standing up a full GraphQL integration.

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Third-Party Integrations: CJ-compatible server-side tracking is also available through partners like Tealium EventStream, Stape.io, and Addingwell, which provide server-side Google Tag Manager connectors. These solutions can help mitigate client-side tracking limitations such as ad blockers and browser cookie restrictions.