Singular
Set up server-to-server postback tracking for CJ through Singular to track in-app events including app downloads, sign-ups, logins, and purchases.
- You must have an active Singular account with admin access before starting.
- Your app must already be integrated with the Singular SDK.
- You will need your CJ advertiser account credentials to configure postback endpoints.
Overview
Singular's S2S postback template enables CJ advertisers to pass in-app events directly to CJ for attribution. When a user clicks a publisher affiliate link and completes an action inside your app — a purchase, sign-up, or login — Singular fires a server-to-server postback to CJ with the transaction details. This approach does not rely on browser-based tracking and is unaffected by ITP, cookie restrictions, or consent-mode changes.
Scope: Singular supports simple sale and simple lead actions only. Complex event structures and custom event parameters are not supported in this template.
What You Can Track
Singular's S2S template supports the following in-app event types for CJ:
| Event Type | Action Type | Use Case |
|---|---|---|
| App Downloads | Simple Sale | Track acquisition campaigns driven by publisher traffic |
| Membership Sign-ups | Simple Lead | Measure conversion from install to registration |
| Membership Authentication | Simple Lead | Track returning user logins and re-engagement |
| Purchase Events | Simple Sale | Monitor in-app revenue and ROI per publisher |
Setup Instructions
Step 1 — Configure Partner Settings in Singular
Log into your Singular dashboard and navigate to Settings > Partner Configuration. Search for CJ Affiliate and click Configure Postbacks.
Step 2 — Create S2S Postback Templates
In the postback configuration screen, click Add New Postback, select the event type you want to track, and configure the postback URL using CJ's endpoint and the required parameters below.
Postback URL structure:
https://www.emjcd.com/u?CID=[YOUR_CID]&TYPE=[EVENT_TYPE]&OID={transaction_id}&AMOUNT={revenue}&CURRENCY={currency_code}Step 3 — Configure Tracking Links
Singular tracking links work across iOS and Android from a single URL. Desktop visitors are redirected to a configurable web fallback.
Important: Singular tracking links are designed for mobile traffic only. Always configure a desktop fallback URL to prevent dead-ends for non-mobile visitors.
Testing Your Integration
Before going live, complete all steps below and verify each item in the validation checklist.
Test Procedure
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If your issue is not listed above, refer to Singular's Partner Settings Configuration Guide or contact support below.
Resources
* Singular: Postback Macros Reference
* Singular: Partner Configuration Guide
Need help?
Submit a support ticket for account-specific support.
Updated about 1 month ago