Integrating TUNE with Mobile Measurement Partners (MMPs)

This guide explains how to integrate TUNE with leading Mobile Measurement Partners (MMPs) to track mobile app installs, conversions, and post-install events. These integrations enable you to measure campaign performance while maintaining flexible attribution tracking.

Active TUNE account with Network ID.
Access to your MMP dashboard (Adjust, AppsFlyer, Branch, or Kochava).
Mobile app configured in your MMP platform.
When using TUNE with MMP integrations, only simple sale or simple lead actions are supported. Item-based actions can only be used if a single item will be passed.

Available MMP Integrations

TUNE supports integrations with the following Mobile Measurement Partners:

Adjust
AppsFlyer
Branch
Kochava

Integration: TUNE with Adjust

About iOS 14+

No updates are required for offers tracked with Adjust. TUNE's postback tracking does not rely on IDFA for attribution.

Step 1 — Create Tracker in Adjust

Navigate to your mobile app.

Select the Manage Network Trackers tab.

Choose TUNE from the Network list.

Give your tracker a descriptive name (e.g., TUNE-[Campaign-Name]).

Click Create. Your tracking link is now ready to customize.

Step 2 — Customize Your Adjust Tracking Link

Replace the following placeholders in the Adjust tracking link:

NETWORKID: Your TUNE tracking domain — the first part of your TUNE URL (e.g., demo from demo.go2cloud.org)
ENTER_COST_TYPE: Your payout model (CPI, CPC, or CPM)

Example Adjust Tracking Link:

https://app.adjust.com/wh4t7z?campaign={offer_name}&adgroup={affiliate_name}&creative={file_name}&idfa={ios_ifa}&gps_adid={google_aid}&android_id={google_aid}&campaign_id={offer_id}&creative_id={file_id}&affiliate_id={aff_id}&impression_id={transaction_id}&subpublisher_id={aff_sub}&install_callback=http%3A%2F%2Fdemo.go2cloud.org%2Faff_lsr%3Ftransaction_id%3D{transaction_id}&cost_type=CPI&cost_amount={payout}&cost_currency={currency}

Key Parameters:

Parameter	Description
`{offer_name}`, `{affiliate_name}`, `{file_name}`	Automatically populated from TUNE
`{transaction_id}`	Critical for attribution matching
`{payout}`, `{currency}`	Tracks cost data

Step 3 — Configure Offer in TUNE

Navigate to Offers > Create Offer in TUNE.

Paste your completed Adjust tracking link into the Default Offer URL field.

Configure additional offer settings (payout, conversions, etc.).

Click Save or Add Offer.

Step 4 — Share with Partners

Distribute this offer to your affiliate partners. Traffic will route through Adjust to measure installs while TUNE tracks affiliate attribution.

📘
NoteTest your integration with a small traffic sample before full deployment.

Integration: TUNE with AppsFlyer

iOS 14+ Privacy Considerations

AppsFlyer offers two data sharing modes for iOS 14+:

Mode	Description	TUNE Configuration
Regular Mode (Default)	Full attribution data shared	Standard setup — no changes required
Advanced Privacy Mode	Limited data for opted-out users	Disable "Enforce Tracking Protocol"

🚧
Confirm which mode you are using before launching offers.

Step 1 — Enable Integration in AppsFlyer

Navigate to Configuration > Integrated Partners.

Search for "TUNE" in the search field.

Click Edit to open TUNEs configuration window.

Toggle the Activate Partner switch to ON. Keep this enabled while using the integration.

Enter your TUNE Network ID in the Custom_TUNE_tracking_domain field. Example: if your TUNE URL is https://demo.go2cloud.org, enter demo.

Click Save Integration.

Step 2 — Generate Attribution Link

Click the Attribution Link tab.

Confirm the Click-Through Lookback Window (default: 7 days). Adjust if your campaign requires a different attribution window.

Click Copy in the Click Attribution Link field to copy to clipboard.

Step 3 — Configure Advanced Privacy Mode (If Applicable)

If your advertiser uses Advanced Privacy Mode:

In TUNE, navigate to your offer settings.

Locate the "Enforce Tracking Protocol" setting.

Disable this setting to allow both tracking methods: Transaction ID tracking (for opted-in users) and Partner ID tracking (for opted-out users).

🚧
Advanced Privacy Mode doesn't pass click IDs in post-backs for opted-out users, requiring a fallback tracking method. Disabling "Enforce Tracking Protocol" enables this fallback.

Step 4 — Create Offer in TUNE

Navigate to Offers > Create Offer in TUNE.

Paste the AppsFlyer attribution link into the Default Offer URL field.

Select tracking and conversion settings.

Click Add Offer.

Integration: TUNE with Branch

About iOS 14+

No updates are required for offers tracked with Branch. TUNE's postback tracking does not rely on IDFA for attribution. Branch offers powerful deep linking capabilities alongside attribution, making it ideal for cross-platform campaigns and user retention strategies.

Step 1 — Enable Integration in Branch

Visit the Ads page in your Branch dashboard.

Select Partner Management from the sidebar.

Search for "HasOffers" (TUNEs legacy name).

In the Domain field, enter your TUNE Network ID. Example: if your TUNE URL is https://demo.hasoffers.com, enter demo.

Click Save.

Step 2 — Create Ad Link in Branch

Choose Your Ad Format

Select the format that matches your campaign objective:

Format	Use Case
App Only	App install or app engagement campaigns
Cross-Platform Search	Search campaigns with web fallback
Cross-Platform Display	Display campaigns with web fallback
Product Links	Shopping or dynamic remarketing with deep linking

Configure Your Link

Name your link descriptively (e.g., TUNE-Holiday-Campaign-iOS). Use names that help you identify the link later.

Verify Ad Format and Ad Partner are pre-filled correctly.

Choose one: click Configure Options to add analytics tags (recommended), or click Create Link Now to generate immediately.

Copy the generated Branch link.

Step 3 — Create Offer in TUNE

Navigate to Offers > Create Offer in TUNE.

Paste the Branch link in the Default Offer URL field.

Select "Server Postback w/ Transaction ID" from the Conversion Tracking dropdown.

Optional: Configure Post-Install Event Tracking

To track events beyond installs (e.g., purchases, registrations):

Scroll to the Goals section.

Select "Enabled" from the Multiple Conversion Goals dropdown.

Name your default goal (typically "Install").

Add additional goals as needed for post-install events.

Complete remaining offer details (payout, description, etc.) and click Add Offer.

📘
NoteSet up post-install goals to measure user quality and lifetime value.

Integration: TUNE with Kochava

About iOS 14+

No updates are required for offers tracked with Kochava. TUNE's postback tracking does not rely on IDFA for attribution.

Step 1 — Enable Integration in Kochava

Select the desired Account and App.

Navigate to Apps & Assets > Partner Configuration.

Click Add a Configuration.

Type "TUNE" as the Media Partner and select it from the dropdown.

Click Go.

Step 2 — Configure Install Tracking

On the Postback configuration page, locate the Install Postback in the menu.

Click the dropdown and select Edit.

Enter your full TUNE tracking domain in the TUNE Tracking ID field (e.g., demo.go2cloud.org — include the full domain).

Click Save. The postback URL is automatically pre-configured by Kochava as part of the TUNE integration.

Step 3 — Create Tracker in Kochava

Navigate to Campaign Manager for your app.

Click Add a Tracker.

Select TUNE as the Media Partner.

Configure tracker settings according to your campaign requirements and click Save.

Copy the Click URL provided.

Step 4 — Configure Offer in TUNE

Paste the Kochava Click URL into the Default Offer URL field.

Complete offer setup (payout, tracking settings, etc.) and click Add Offer.

Step 5 — Launch Campaign

Share this offer with your affiliate partners. Traffic will route through Kochava, which will measure installs and re-engagement while TUNE tracks affiliate attribution.

📘
Kochava supports re-engagement tracking. Configure post-install goals in TUNE to measure re-engagement campaign performance.

TUNE with Universal Links

Universal Links (iOS) and App Links (Android) allow users to open your app directly from web links, creating a seamless user experience. TUNE supports universal link generation for Branch and other platforms.

How it works with Branch:

Universal Link Flow

0 steps

Configuring Universal Links in TUNE

When creating or editing an offer, navigate to the Links section.

Select your Universal Link Platform from the dropdown menu.

Configure the platform according to your setup (e.g., Branch).

Once configured, tracking links generated throughout TUNE and via the Affiliate API will automatically use the proper universal link format.

Benefits: improved user experience with no browser redirect, higher conversion rates, better attribution accuracy, and support for deferred deep linking.

Need help?

Submit a support ticket for account-specific support.

How to submit a ticket →